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Hi There, This is Eleana 

I am a LA-Based Solutionist who tell stories about People and Brands.


CSULB BFA in GD  Project reel

︎︎︎Motion Graphic 

Work closely with a team of 3 designers to create Motion Reel for teasing the work for the Senior show of students in the BFA Graduates Graphic Design 2023.
Creative direction
Eleana Szeto,  Lauryn Alejo

Design
Eleana Szeto (Team Lead), Huong Vo


ARO UXUI

︎︎︎UXUI case study ︎︎︎Prototype︎︎︎Interview

ARO is an automated car interface designed according to the actual user needs and it designs with a comfortable and smooth interface for fully automated cars.

Creative direction
Eleana Szeto, Sam Anvari

Design
Eleana Szeto

Pandora Box

︎︎︎Typography︎︎︎Branding
Drawing inspiration from the tale of Pandora and Greek aesthetics, the project employed multiple typefaces to craft an assortment of fashion and jewelry pieces.


Creative direction
Eleana Szeto, Torres, Devin Dailey

Design
Eleana Szeto

Resonanz B and
the MTR Transit

︎︎︎Typography︎︎︎Editorial︎︎︎Print

The Resonanz B Type Specimen is influenced by the Hong Kong MTR Transit, a vital mode of transportation in the bustling city. Its letter designs are reminiscent of the transit system's mapping, trains, and other related elements.


Creative direction
Eleana Szeto, Torres, Devin Dailey

Design
Eleana Szeto

LightUp

︎︎︎Typography ︎︎︎Print
Illuminated with hundreds of candles, the “Light Up” concert will bring you to a multi-sensory immersive musical experience in the world of the renowned composer Joe Hisaish, performed by the string quartet-Orchid Quartet.

Creative direction
Eleana Szeto, Torres, Devin Dailey

Design
Eleana Szeto


alDip & ALMOND

︎︎︎Packaging ︎︎︎Branding

alDip is a HEB Sea salt Almond with carefully sorced chocolate from New Zealand, Brittney, Switzerland.
ALMOND is  a Hill Country branded almond chocolate.

Creative direction
Eleana Szeto, Tor Hovind

Design & Illustrations
Eleana Szeto



Works Gallery




About

Being located in Los Angeles and having been raised in Hong Kong, I have had the opportunity to experience and appreciate diverse cultures which provided me with unique perspectives and an understanding of different aesthetics, customs, and values. Over years of exploring and learning, I became a multi-disciplinary designer with a strong passion for UXUI, Packaging, Branding, and Motion.

With a focus on creating designs that tell powerful stories, I approach each project with careful attention and empathy toward the audience. Through my methodology of utilizing simplistic visuals and illustrations, I aim to evoke emotional responses and effectively convey the intended message of the design. This approach has enabled me to continually adapt, thrive, and develop my skills as a designer.

︎Currently based in California
💁‍♀️A girl who enjoys traveling and vibing in k-pop songs.

Education 

California State University, Long Beach
BFA in Graphic Design


Experience

Bazic Products- Graphic Designer
El Monte, California
2022- Current

Freelancer - Graphic Designer
2018- Current
For more︎︎︎

Class Sponser Projects

Edenspekerman Design Agency, Los Angeles
Design solution for plane passengers in layovers.

Mark Schneider, Long Beach
Design social media campaign to promote brand identity.

Counseling and Psychological Services (CAPS), Long Beach
Work with CAPS to design campus campaign for raising mental health awareness associated with stigma and discrimination.




©EleanaSzeto