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Hi There, This is Eleana 

A LA-based Hong Kong designer who creates Motion, Branding and Interactive works.

Pandora Box

︎︎︎Typography

Drawing inspiration from the tale of Pandora and Greek aesthetics, the project employed multiple typefaces to craft an assortment of fashion and jewelry pieces.


Creative direction
Eleana Szeto, Torres, Devin Dailey

Design
Eleana Szeto

Resonanz B and
the MTR Transit

︎︎︎Typography ︎︎︎Editorial︎︎︎ Print

The Resonanz B Type Specimen is influenced by the Hong Kong MTR Transit, a vital mode of transportation in the bustling city. Its letter designs are reminiscent of the transit system's mapping, trains, and other related elements.


Creative direction
Eleana Szeto, Torres, Devin Dailey

Design
Eleana Szeto

LightUp

︎︎︎Typography ︎︎︎Print
Illuminated with hundreds of candles, the “Light Up” concert will bring you to a multi-sensory immersive musical experience in the world of the renowned composer Joe Hisaish, performed by the string quartet-Orchid Quartet.

Creative direction
Eleana Szeto, Torres, Devin Dailey

Design
Eleana Szeto





ARO UXUI 

︎︎︎UXUI

ARO is an automated car interface designed according to the actual user needs and it designs with a comfortable and smooth interface for fully automated cars.

Creative direction
Eleana Szeto, Sam Anvari

Design
Eleana Szeto

alDip & ALMOND

︎︎︎Packaging ︎︎︎Branding

alDip is a HEB Sea salt Almond with carefully sorced chocolate from New Zealand, Brittney, Switzerland.
ALMOND is  a Hill Country branded almond chocolate. 
Creative direction
Eleana Szeto, Tor Hovind

Design & Illustrations
Eleana Szeto


Liji Baijiu

︎︎︎Packaging︎︎︎branding

Liji is a type of Chinese grain spirit, or Baijiu, that is crafted in a local barn in Texas. Its origins date back to the 1970s, when the Li family migrated from China to Texas and brought their brewing techniques with them. They established a barn where they began crafting the Baijiu spirit.

Creative direction
Eleana Szeto, Tor Hovind

Design
Eleana Szeto


DreaMer

︎︎︎UXUI

Dreamer is an app for tracking, journaling, sharing, interpretating dreams. 

Coming soon...
Creative direction
Eleana Szeto, Sam Anvari

Design
Eleana Szeto


Redbird

︎︎︎Branding ︎︎︎Print

“If a Redbird should appear, a loved one came to bring you
a Memory, a Smile, a Tear.”

An American romantic dining restaurant that provide catering servies. 


Creative direction
Eleana Szeto, Angela Glenn

Design 
Eleana Szeto 




About

Being located in Los Angeles and having been raised in Hong Kong, I have had the opportunity to experience and appreciate diverse cultures which provided me with unique perspectives and an understanding of different aesthetics, customs, and values. Over years of exploring and learning, I became a multi-disciplinary designer with a strong passion for UXUI, Packaging, Branding, and Motion.

With a focus on creating designs that tell powerful stories, I approach each project with careful attention and empathy toward the audience. Through my methodology of utilizing simplistic visuals and illustrations, I aim to evoke emotional responses and effectively convey the intended message of the design. This approach has enabled me to continually adapt, thrive, and develop my skills as a designer.

︎Currently based in California
💁‍♀️A girl who enjoys traveling and vibing in k-pop songs.

Education 

California State University, Long Beach
BFA in Graphic Design


Experience

Bazic Product- Graphic Designer
El Monte, California
2022- Current
- Animated Logo for 25th anniversary  Link

Freelancer - Graphic Designer
2018- Current
For more︎︎︎

Class Sponser Projects

Edenspekerman Design Agency, Los Angeles
Design solution for plane passengers in layovers.

Mark Schneider, Long Beach
Design social media campaign to promote brand identity.

Counseling and Psychological Services (CAPS), Long Beach
Work with CAPS to design campus campaign for raising mental health awareness associated with stigma and discrimination.




©EleanaSzeto