ARO Automated Car Interface 

︎︎︎UXUI
ARO is an automated car interface designed according to the actual user needs and it designs with a comfortable and smooth interface for fully automated cars.
Creative direction
Eleana Szeto, Sam Anvari

Design
Eleana Szeto




Project Brief 




As technology are becoming more advanced, fully automation car becomes the future trend.
We would ask this question:
When the car is fully automated, how will users interact with the monitor in the car?
This projects look into the actual user needs and aims to design a comfortable and smooth interface for fully automated cars.







Existing Car UI Deconstruction


In Phase 1 UI Deconstruction, my research focuses on analyzing the current car interfaces and understanding users' actual driving experiences. This process enables me to comprehend how different brands organize their interfaces and identify potential functions for future fully automated cars. As part of this research, I analyzed the monitor of the Tesla Model 3, an electric car model from Tesla, which provided valuable insights into the current technology and future development of electric cars.

Tesla's interface is characterized by a simplified design with a light interface and minimal tactile controls. Through my analysis, I identified the potential for prioritizing functions and personalization of modes in Tesla's interface. In addition to Tesla, I also conducted a UI deconstruction on the Audi E-tron, which is documented further in the Process book︎︎︎.

Design Surveys 

28  Google form results are collected from the Surveys.
5     Interviews are conducted in total

To gather data on driving experiences, I designed a 20-question survey using Google Forms and invited people to participate and share their honest feedback on their experiences as drivers or passengers.




Results

Asking participants to imagine a future where cars are fully automated and safe, I inquired about their potential behaviors in such a scenario and the types of functions they would like to have in the car.


Insights 
While most participants expressed concerns about the safety of fully automated cars, some of them envisioned future cars as a second home-like space. They expressed interest in using the car for work, studying, chatting, watching movies, eating, or continuing their previous activities. Based on these results, I took upon myself to develop a user interface that cater to this desire of treating car as a second home. This interface enables users to create customized modes for their specific requirements, allowing them to set a destination and alarm. This way, users can personalize their travel experience in fully automated cars. 

Flow chart & Scenarios

Scenario
As Amia has less sleep these few weeks, she decided to setup the sleep mode and sleep in the car during the drive.
She first get into the car, turn on the car, look through the popup message, set nevigation, click on sleep mode, set up the essence in the car, sleeping music and pre-sets for the seat to decline like bed.

She also set up alarms for waking her up when it is off the freeway. It is all set for the preset.



Branding

Final UI







About Me

Raised in Hong Kong and shaped by time in Los Angeles, I recently returned home with a cross-cultural perspective that informs my design approach. Most recently, I created marketing materials for a consumer products company, including email campaigns, promotional graphics, product videos, and visual assets—such as info and lifestyle images—for Amazon, the company website, and other marketplaces. I also take on freelance work, designing logos and animating logo intros for YouTube channels.

At the core of my practice is a deep interest in exploring meaning and value through design. I’m always in search of depth—creating work that not only looks good but also communicates purpose and resonates on an emotional level. With a strong passion for Packaging, Branding, and Motion, I approach each project with intention and empathy, aiming to craft visuals that are both impactful and meaningful. This mindset continues to drive my growth as a multi-disciplinary designer.


Education

California State University, Long Beach
— Bachelor of Arts in Studio art,
— Bachelor of Fine Arts in Graphic Design




︎Currently based in Hong Kong
🧳 A wanderer at heart with a mind full of curiosity.


Experiences

Bazic Products - Graphic Designer
California
2022- 2025


Clients

2018- Current
Freelancer - Graphic/ Motion Graphic Designer

Unplugged Performance
Designed and animated a custom YouTube logo intro and dynamic outro for their channel.

BookBase
Created a distinctive animated logo to strengthen brand identity.

Central Orange County Optometry
Developed a professional logo tailored to the brand’s visual identity.


For more︎︎︎











©EleanaSzeto