Redbird

Rebrand, Logo
An American romantic dining restaurant that provide catering servies.  I designed a menu and branding system for the brand.
Creative direction
Eleana Szeto, Angela Glenn

Design
Eleana Szeto

Logo Rebrand

In Native American culture, Redbird means devotion and loving relationships. The restaurant Redbird does catering services for weddings in Vibiana a church in downtown LA.I am inspired by the name of the restaurant to design the logo with a pair of red birds.

Main Menu

Main Menu
Main Menu

I designed the menu with a folding gate design to represent completeness.


With the quote ,

"If a redbird should appear, a loved one came to bring you a memory, a smile, a tear,"


Redbird is not simply a place for dining but a place to share emotions and precious memory with your loved ones.


Desserts and drinks menu

"If a redbird should appear, a loved one came to bring you undoubtable sweetness"
Cocktails Menu

"If a redbird should appear, a loved one came to bring you new sensation"




Letter head and envelope


To-go box, paper cups and table cloth holder




About Me

Raised in Hong Kong and shaped by time in Los Angeles, I recently returned home with a cross-cultural perspective that informs my design approach. Most recently, I created marketing materials for a consumer products company, including email campaigns, promotional graphics, product videos, and visual assets—such as info and lifestyle images—for Amazon, the company website, and other marketplaces. I also take on freelance work, designing logos and animating logo intros for YouTube channels.

At the core of my practice is a deep interest in exploring meaning and value through design. I’m always in search of depth—creating work that not only looks good but also communicates purpose and resonates on an emotional level. With a strong passion for Packaging, Branding, and Motion, I approach each project with intention and empathy, aiming to craft visuals that are both impactful and meaningful. This mindset continues to drive my growth as a multi-disciplinary designer.

Education

California State University, Long Beach
— Bachelor of Arts in Studio art,
— Bachelor of Fine Arts in Graphic Design

︎Currently based in Hong Kong
🧳 A wanderer at heart with a mind full of curiosity.


Experiences

Bazic Products - Graphic Designer
California
2022- 2025

Clients

2018- Current
Freelancer - Graphic/ Motion Graphic Designer

Unplugged Performance
Designed and animated a custom YouTube logo intro and dynamic outro for their channel.

BookBase
Created a distinctive animated logo to strengthen brand identity.

Central Orange County Optometry
Developed a professional logo tailored to the brand’s visual identity.


For more︎︎︎









©EleanaSzeto