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Raynaud Porcelain giftset

Luxury Packaging
The Luxurious Cristobal Marine Porcelain series holds the elegant and poetic pattern of coral in which the package ties into the story of a mermaid finding the treature.  The full set of porcelain includes two tea cups, four plates and a full set of utensils. 
Creative direction
Eleana Szeto, Tor Hovind

Design & Illustrations
Eleana Szeto



For over a century, Raynaud has upheld the Limoges porcelain tradition through three generations of entrepreneurs, producing exquisite and sophisticated porcelain pieces that embody elegance and generosity.
The reason I selected this Porcelain series for the project is due to its graceful and poetic nature, which lends itself to effective storytelling.


Giftset Logotype

Inner box 

The Reveal of the box started with the booklet that explain the product and the caring procedure of porcelain. 





Opened box showcasing the booklet



The Story 

Symbolic of the Cristobal Marine's precious collection, a mermaid descends into the depths of the sea in search of a valuable treasure. The box's die cut design showcases the coral pattern of the porcelain.

Tea cups box
The inner box of plate box and tea cups boxes

Full set of gift set






About

Being located in Los Angeles and having been raised in Hong Kong, I have had the opportunity to experience and appreciate diverse cultures which provided me with unique perspectives and an understanding of different aesthetics, customs, and values. Over years of exploring and learning, I became a multi-disciplinary designer with a strong passion for UXUI, Packaging, Branding, and Motion.

With a focus on creating designs that tell powerful stories, I approach each project with careful attention and empathy toward the audience. Through my methodology of utilizing simplistic visuals and illustrations, I aim to evoke emotional responses and effectively convey the intended message of the design. This approach has enabled me to continually adapt, thrive, and develop my skills as a designer.

︎Currently based in California
💁‍♀️A girl who enjoys traveling and vibing in k-pop songs.

Education 

California State University, Long Beach
BFA in Graphic Design


Experience

Bazic Products- Graphic Designer
El Monte, California
2022- Current

Freelancer - Graphic Designer
2018- Current
For more︎︎︎

Class Sponser Projects

Edenspekerman Design Agency, Los Angeles
Design solution for plane passengers in layovers.

Mark Schneider, Long Beach
Design social media campaign to promote brand identity.

Counseling and Psychological Services (CAPS), Long Beach
Work with CAPS to design campus campaign for raising mental health awareness associated with stigma and discrimination.




©EleanaSzeto