Pandora Box

︎︎︎Typography ︎︎︎Branding


    

Objective



Drawing inspiration from the tale of Pandora and Greek aesthetics,
the project employed multiple typefaces to craft an assortment of fashion and jewelry pieces.




Programs Used

Blender, Clo3D, Dimension
Photoshop, Illustrator




Creative direction
Eleana Szeto,
Torres, Devin Dailey


Design
Eleana Szeto




Service
Branding, Concept ,
Jewelry and packaging design 


Deliverables
Arm cuff, Pandora Box,
Back Jewelry Piece, Dress



By combining these typefaces, the brand aims to delve into the realm of visuals and narratives surrounding Pandora, utilizing glyphs and typography as the primary means of expression.

Pandora Box and Arm cuff

The complete narrative of Pandora's Box is portrayed through six visually captivating designs created with typography. These designs showcase a rendered and animated representation of the metallic Pandora's Box, containing an arm cuff that symbolizes hope in Greek mythology.

Back Jewelry Piece 

Dress

The pattern that emerged from the top and extended downward symbolizes the malevolence that permeated when the Pandora's Box was initially opened. However, amidst the prevailing wickedness, it serves as a poignant reminder for us to hold onto hope in our hearts.






About Me

Raised in Hong Kong and shaped by time in Los Angeles, I recently returned home with a cross-cultural perspective that informs my design approach. Most recently, I created marketing materials for a consumer products company, including email campaigns, promotional graphics, product videos, and visual assets—such as info and lifestyle images—for Amazon, the company website, and other marketplaces. I also take on freelance work, designing logos and animating logo intros for YouTube channels.

At the core of my practice is a deep interest in exploring meaning and value through design. I’m always in search of depth—creating work that not only looks good but also communicates purpose and resonates on an emotional level. With a strong passion for Packaging, Branding, and Motion, I approach each project with intention and empathy, aiming to craft visuals that are both impactful and meaningful. This mindset continues to drive my growth as a multi-disciplinary designer.


Education

California State University, Long Beach
— Bachelor of Arts in Studio art,
— Bachelor of Fine Arts in Graphic Design




︎Currently based in Hong Kong
🧳 A wanderer at heart with a mind full of curiosity.


Experiences

Bazic Products - Graphic Designer
California
2022- 2025


Clients

2018- Current
Freelancer - Graphic/ Motion Graphic Designer

Unplugged Performance
Designed and animated a custom YouTube logo intro and dynamic outro for their channel.

BookBase
Created a distinctive animated logo to strengthen brand identity.

Central Orange County Optometry
Developed a professional logo tailored to the brand’s visual identity.


For more︎︎︎











©EleanaSzeto