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Pandora Box

︎︎︎Typography ︎︎︎Branding

    

Objective



Drawing inspiration from the tale of Pandora and Greek aesthetics,
the project employed multiple typefaces to craft an assortment of fashion and jewelry pieces.


Programs Used

Blender, Clo3D, Dimension
Photoshop, Illustrator



Creative direction
Eleana Szeto,
Torres, Devin Dailey

Design
Eleana Szeto



Service
Branding, Concept ,
Jewelry and packaging design 

Deliverables
Arm cuff, Pandora Box,
Back Jewelry Piece, Dress

By combining these typefaces, the brand aims to delve into the realm of visuals and narratives surrounding Pandora, utilizing glyphs and typography as the primary means of expression.

Pandora Box and Arm cuff

The complete narrative of Pandora's Box is portrayed through six visually captivating designs created with typography. These designs showcase a rendered and animated representation of the metallic Pandora's Box, containing an arm cuff that symbolizes hope in Greek mythology.

Back Jewelry Piece 

Dress

The pattern that emerged from the top and extended downward symbolizes the malevolence that permeated when the Pandora's Box was initially opened. However, amidst the prevailing wickedness, it serves as a poignant reminder for us to hold onto hope in our hearts.





About

Being located in Los Angeles and having been raised in Hong Kong, I have had the opportunity to experience and appreciate diverse cultures which provided me with unique perspectives and an understanding of different aesthetics, customs, and values. Over years of exploring and learning, I became a multi-disciplinary designer with a strong passion for UXUI, Packaging, Branding, and Motion.

With a focus on creating designs that tell powerful stories, I approach each project with careful attention and empathy toward the audience. Through my methodology of utilizing simplistic visuals and illustrations, I aim to evoke emotional responses and effectively convey the intended message of the design. This approach has enabled me to continually adapt, thrive, and develop my skills as a designer.

︎Currently based in California
💁‍♀️A girl who enjoys traveling and vibing in k-pop songs.

Education 

California State University, Long Beach
BFA in Graphic Design


Experience

Bazic Products- Graphic Designer
El Monte, California
2022- Current

Freelancer - Graphic Designer
2018- Current
For more︎︎︎

Class Sponser Projects

Edenspekerman Design Agency, Los Angeles
Design solution for plane passengers in layovers.

Mark Schneider, Long Beach
Design social media campaign to promote brand identity.

Counseling and Psychological Services (CAPS), Long Beach
Work with CAPS to design campus campaign for raising mental health awareness associated with stigma and discrimination.




©EleanaSzeto