alDip & ALMOND:
Packaging Design Case Study
朱古力品牌包裝設計

Scope
_Packaging
_Illustration

This case study documents the packaging design development for a two-tier almond chocolate product family, differentiated by brand and consumer target:

Role
Lead Designer

Tool Used
Adobe Illustrator, Photoshop

Project Overview

alDip: H-E-B’s premium chocolate offering, sourced from small farms in New Zealand, Brittany (France), and Switzerland.

ALMOND: A fun, flavor-forward almond chocolate under H-E-B’s Hill Country Fare brand, designed for broad snacking appeal.

Brand Structure

Tier

Brand

Brand Logo

Product Name

Market Positioning

Price Range

Premium

H-E-B

alDip

Ethical, globally sourced, artisanal

High

Mainstream

Hill Country Fare

ALMOND

Everyday favorite, affordable indulgence

Low

Premium teir: H.E.B

Product Concept: alDip

alDip is a Sea Salt Almond Chocolate made with cocoa sourced from boutique farms across New Zealand, Brittany, and Switzerland. This chocolate tells a story of authenticity, craft, and place—with a deep connection to its origins.

Packaging Design Goals

Elevate the product as a High-tier chocolate
Hinting sourcing origins through pattern and illustration
Evoke a sophisticated, worldly tone consistent with H-E-B's premium standards

Design Features

Pattern-Driven Wrappers: Each wrapper features a pattern representing the chocolate’s country of origin.

Color Palette & Materials

Matte paper with textured finishes
Elegant color themes :Burgundy, Blue, Orange

Illustrated Inserts with Cutouts
Outside of the wrapper, each bar includes an illustrated inserts featuring scenic coastlines views from:

New Zealand
Brittany
Switzerland

These inserts reinforce the chocolate’s handcrafted roots and global reach.

These cards are designed with cutouts that frame and reveal the wrapper’s underlying pattern, blending the place and product into one unified story.

Outcome

Mainstream: Country Hill

Product Concept: ALMOND

ALMOND is a cheerful, flavor-forward chocolate for casual snacking. It’s approachable, colorful, and designed for broad retail appeal.

Design Features

For the ALMOND line, the design emphasizes vibrancy, flavor clarity, and accessibility. The goal was to create a visually bold, flavor-driven package that stands out on shelves and appeals to everyday chocolate lovers.

Flavor Variants
︎Dark Choco – Deep brown
︎Milk Choco – Dark blue
︎Caramel Choco – Rich purple

Each uses a splash of liquid almond chocolate imagery on the front to represent the flavor—flowing around a central almond visual for appetite appeal.

Typography & Color Use

Bold sans-serif fonts are used throughout to establish a modern, friendly tone. The word “ALMOND” appears in bright orange, creating strong contrast against each background color and unifying the series visually.

Packaging Format

Delivered in resealable zipper bags for on-the-go convenience and freshness. Glossy finish with light texture for better grip and a premium everyday feel.