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Plane Layover Travel Experience Research & Design

︎︎︎UXUI

Project Brief


The Airline interface is designed according to the needs of travelers who have layovers between flights.
Worked and reviewed with Edenspeakermann. 





Challenge

During plane layovers,  what are the biggest challenge to travellers and what solution could we provide? 


Solution

Travelers met quing and way-finding problems. Provide clear visualization and map navigation through app interface to aid way-finding. 


Strategy 

 Surveys,
Consumer feedbacks, 
User Journey Map,
User Persona, 
Prototype design. 



Most travelers Spend their time during layovers to do Wayfinding. 


I did a Public Survey and collected 32 public results. Most people mosly have layovers that last 1-3 hours and they are mostly on their phones.  They feel that the most stressful part of layovers would be quing and also find their way to important destination under a tight schedule. 

Understand travelers while mapping out their User Journey. 


Business traveller-Ken 

Ken is a Business class traveler that used most of his time to relax, work and wayfinding during layover. He might feel fustrated and lost when he needs to find way to the correct gateway and planning according to his needs. 

Exploring traveller-Jenny

As a exploring economy class traveler, Jenny uses her layovers to explore the city which requires her to leave and return to the airport in a tight time frame. She needs to go through security and passport controls when she come back from the short trip. Wayfinding would be challenging for her.




Her story 

Jenny has a 15 hour layover in Incheon airport, and she is on her way back from the city tour. She needs to catch her next flight, thus on her way back, she plan ahead using the app which provides all informations like wayfinding, crowd levels and documents she needed. 

Final UI

To tackle the concern of travellers, I designed an interface that have

Clear timeline  for travellers to plan ahead,
and provide instructions with visual aids.




About

Being located in Los Angeles and having been raised in Hong Kong, I have had the opportunity to experience and appreciate diverse cultures which provided me with unique perspectives and an understanding of different aesthetics, customs, and values. Over years of exploring and learning, I became a multi-disciplinary designer with a strong passion for UXUI, Packaging, Branding, and Motion.

With a focus on creating designs that tell powerful stories, I approach each project with careful attention and empathy toward the audience. Through my methodology of utilizing simplistic visuals and illustrations, I aim to evoke emotional responses and effectively convey the intended message of the design. This approach has enabled me to continually adapt, thrive, and develop my skills as a designer.

︎Currently based in California
💁‍♀️A girl who enjoys traveling and vibing in k-pop songs.

Education 

California State University, Long Beach
BFA in Graphic Design


Experience

Bazic Products- Graphic Designer
El Monte, California
2022- Current

Freelancer - Graphic Designer
2018- Current
For more︎︎︎

Class Sponser Projects

Edenspekerman Design Agency, Los Angeles
Design solution for plane passengers in layovers.

Mark Schneider, Long Beach
Design social media campaign to promote brand identity.

Counseling and Psychological Services (CAPS), Long Beach
Work with CAPS to design campus campaign for raising mental health awareness associated with stigma and discrimination.




©EleanaSzeto