Anaha

Food waste research center 

Scope
Branding
Logo design
Anaha Collective was founded in Los Angeles, CA by a group of friends interested in sustainability and environmental accountability. Envisioning resources that are based on education and accessibility, Anaha Collective was established to research different ways to extend the life of food waste and harvest communal interest in preserving the environment.
Tool Used
Adobe Illustrator, Photoshop,

Indesign, 



Project Overview


This project aims to develop a cohesive brand identity that reflects Anaha’s ethos—balancing warmth, modernity, and environmental consciousness.






Brand Positioning 


Brand Guide

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Logo Animation






Brand Colleterals 





Website



Social Media Post











About Me

Raised in Hong Kong and shaped by time in Los Angeles, I recently returned home with a cross-cultural perspective that informs my design approach. Most recently, I created marketing materials for a consumer products company, including email campaigns, promotional graphics, product videos, and visual assets—such as info and lifestyle images—for Amazon, the company website, and other marketplaces. I also take on freelance work, designing logos and animating logo intros for YouTube channels.

At the core of my practice is a deep interest in exploring meaning and value through design. I’m always in search of depth—creating work that not only looks good but also communicates purpose and resonates on an emotional level. With a strong passion for Packaging, Branding, and Motion, I approach each project with intention and empathy, aiming to craft visuals that are both impactful and meaningful. This mindset continues to drive my growth as a multi-disciplinary designer.


Education

California State University, Long Beach
— Bachelor of Arts in Studio art,
— Bachelor of Fine Arts in Graphic Design




︎Currently based in Hong Kong
🧳 A wanderer at heart with a mind full of curiosity.


Experiences

Bazic Products - Graphic Designer
California
2022- 2025


Clients

2018- Current
Freelancer - Graphic/ Motion Graphic Designer

Unplugged Performance
Designed and animated a custom YouTube logo intro and dynamic outro for their channel.

BookBase
Created a distinctive animated logo to strengthen brand identity.

Central Orange County Optometry
Developed a professional logo tailored to the brand’s visual identity.


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©EleanaSzeto